Case Study
FedEx Kinko’s
Project Description
10,000 FedEx Kinko’s self promotional direct mail pieces
ALCO Products Used
Die cutting, folding and securing with 2 spots of fugitive
emissions glue
Results
- Eye catching mailer with increased “open ability”
- Stress free production process
- Product finishing delivery within 1 week
- ALCO won the 2005 Graphic Excellence Awards
Award of Merit for Finishing (die cuts, pop-ups, unique
folds) from the Printing Industries of the Gulf Coast,
Inc – Printing & Imaging Association of MidAmerica
ALCO helps FedEx Kinko’s deliver an important marketing
message to clients
Last year a valued commercial printer contacted ALCO Print
Finshers about a special mailer for FedEx Kinko’s.
The client was looking for something eye catching…something
different. Knowing the capabilities of ALCO Print Finshers,
the printer worked with FedEx Kinko’s advertising
department to create a direct mail piece that was unusual
and would definitely be remembered. When unfolded, the
mailer turned into a large arrow driving home the point that
the company is the best choice for consistent on-time delivery
backed by a no-fee money back guarantee. The printer and
FedEx Kinko’s employee met with ALCO and developed
a plan of action. Just a few weeks later, the design was printed
and sent to ALCO for die cutting, folding and securing. Within
4 days the job was back to the printer for variable data addressing
and mailing. The project was completed on time and provided
the client with a unique marketing piece to their clients.
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